The entertainment industry is one that welcomes a new face every second. Every day, in every movie that invades the big screen, on every show that graces the small screen, a star is born. With this comes the fact the competition is high, making it one of the most competitive and cut-throat industries there is.
As a casting director, it’s your job to find someone who will stand out in the role that they are set to portray. If you’re asked to find a talent for a shampoo commercial, you have to look past the talent’s hair as you try to figure out if they’re perfect for it. Convincing people to purchase the product requires more than just long, shiny locks, after all.
Your job can be draining, both psychologically and emotionally, but today’s world has provided a lot of platforms where casting directors, agents, and talents can find each other. Here are just some of the ways technology is revolutionizing the casting process and how it has helped major industry players find new faces that helped them make their projects the revelation that they are.
Ways Technology Is Revolutionizing the Casting Process
The Internet isn’t just for meeting new friends, it’s for working your way to stardom too. And for casting directors like you, it’s for discovering fresh faces with unique personalities you can hire for your next project. Here’s how it can help.
If there’s anything about the new times that has been a great help in connecting people, that would be the Internet and social media. It’s true, this side of the Web has its downsides too, but it has also helped bridge gaps, unite diverse groups, reconnect lost and severed ties, and build relationships.
For aspiring actors, it is on social networking sites that they share just about anything. From photos and videos to random thoughts, Facebook, Twitter, Tumblr, and Instagram have seen these people’s lives unfold. As a casting director or agent, it is your job to seek new faces that will suit a certain role. Holding auditions sounds like the best way to get the task done, but you don’t have to limit your choices to those who walk into your audition room.
Take advantage of the world of social media. The advancements we are enjoying now give us a way to share who we are, the kind of person we are, our experience, and our work ethics to a wider audience. Be a part of this audience and you might just find the next big star that will make the project you are working on the talk of the town.
Online media platforms
YouTube has done more than just entertain people through funny and informative clips. Some casting directors and agents credit the site for helping them discover today’s biggest stars.
Ever since it was founded in 2005, YouTube has grown to become the biggest video-sharing company ever. If before, we could only rely on television and theater screens to give us a good laugh, technological advancements gave us YouTube, which allows us to share videos we believe are entertaining to the rest of the world. Everyone can now watch an artist’s music video without turning their TV on or watch movie trailers without going to the cinema. Taking advantage of the site, some aspiring talents turn to YouTube to share videos of them singing, dancing, or acting in hopes of attracting casting directors and agents.
While most social networking sites come with a free mobile applications too, there are apps that specifically cater to the needs of aspiring actors.
One good example is the Actors Apply, the app where talents and casting directors meet. The app has information on latest auditions, the location and requirements, how to apply, etc. These applications help connect major players in the industry and break the barriers that hinder them from working together, like distance and language. With these phone apps, a few taps will get you closer to the talent you’ve been looking for and them to you.
Demo reels are probably one of the best ways technology has helped revolutionize the casting process. As mentioned, one of the major obstacles aspiring actors and casting directors face is the fact that sometimes, they’re from different sides of the world. As a casting director, you organize auditions and conduct interviews. Before you are talents looking to break into the industry. Outside the interview room, however, is a whole big world full of equally, if not more, talented actors that would have been the perfect fit but just couldn’t be in the same room with you.
This is when demo reels come into the picture. With the help of a camera and the ever-helpful email service, talents from all around the world can flaunt what they’ve got, without worrying about having to fly across continents. And you can just look at their videos and decide if they’re worth hiring.
Online casting service
Another one of the best ways to discover new talents is by signing up to online casting services. It’s where talents find casting opportunities and where casting directors like you can find the best person for that acting job. And it’s very convenient too. A talent just uploads their portfolio, gets matched to a role, a casting then director looks at their details, and their journey together starts from there. There are a lot of reliable casting in existence. Slowly rising to prominence is Auditions.net.
Auditions.net offers free casting service to casting directors, agents, and talents who want to make a name in the industry. It is also easy to navigate. To get started, you just have to fill out an online form. Casting directors post about their upcoming projects, which talents can look into and apply for, if they believe they have what it takes.